Business
Unilever wins big at 2021 Effie Awards
Crowned Most Effective Marketer of the Year for the 6th Consecutive Year
Unilever Sri Lanka secured a significant 11 wins at the recent 2021 Effie Awards, topping the charts to take home the coveted ‘Most Effective Marketer of the Year’ Award for the 6th consecutive year and 10 wins for Pureit, Signal, Comfort, Lifebuoy, Glow & Lovely and Knorr.
Adding to the awards list, the company clinched a Silver Award for Pureit’s ‘Water Revolution’ campaign in the Home Furnishing & Appliances category as well as a Bronze for the brand’s ‘Awakening consumers to awaken a brand’ campaign in the Renaissance category. Unilever’s leading Oral Care brand Signal was recognised with a Bronze Award in the Personal Care category for its ‘Celebrating the art of Sri Lankan smiles’ campaign while Comfort walked away with a Bronze Award for its ‘It’s always about thunder – so comfort forged lightning’ campaign in the Home Supplies and Services Category.
The company also won 6 Finalist Awards, namely Comfort for its ‘Breaking primetime’s mold with Comfort’ campaign in the Content Partnership category, Lifebuoy for its ‘Campaign for all soap brands’, ‘Strong on germs, soft on skin’ and ‘Influencers can help save lives’ campaigns in the Covid Response/Critical Pivot, Renaissance and Influencers categories respectively, Glow & Lovely for ‘From transformation to restoration’ in the Beauty category and Knorr for ‘No more excuses’ in the Packaged Foods category.
Commenting on the achievement, Sharmila Bandara, Marketing Director – Home Care, Foods & Refreshments and Water – Unilever Sri Lanka said “Our consumers have always been at the heart of everything we do at Unilever. All our marketing campaigns are in fact designed to not only meet the needs and wants of our consumers but genuinely enhance their lives. We are pleased to have been recognised for our strong consumer centricity and look forward to nurturing brand love through many more impactful and unmissable campaigns.”
Nilushi Jayatileke, Marketing Director – Beauty and Personal Care and Head of Corporate Communications – Unilever Sri Lanka said, “We always strive to ensure that every Unilever brand communication connects with our consumers on an intimate and deep level, making them feel part of our brand journey. With the Effie Awards seeking to identify and celebrate ideas that work, it is indeed very heartening to see our efforts bear fruit. We also want to thank our creative agency partners and media agency, for their unwavering support, without whom these campaigns would not have come to life.”
The Effie Awards, organised by the Sri Lanka Institute of Marketing, are considered one of the most distinguished honours in the marketing and communications industry. It is one of the most looked forward to and celebrated events among the marketing fraternity, both locally and globally, recognising all forms of effective marketing communications that contribute to a brand’s success.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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