Business
MullenLowe Awarded ‘Agency of the Year’ For Three Years Consecutively
Becomes the first ever agency to win the coveted award from 2019-2021
MullenLowe Sri Lanka held up its reign as the ‘Most Effective Agency’ for the third consecutive year with its win of the coveted main award at the 2020/21 Effie Awards held recently, becoming the first ever agency to achieve this remarkable feat. This fresh accolade comes on top of the Sri Lanka office of IPG’s MullenLowe Group, being placed 36th most effective agency in the World and within the top 10 effective advertising offices in APAC, according to the Effie ranking released in 2019/20.
Emerging as the most awarded agency of the event, MullenLowe Sri Lanka was honored with 16 awards – 1 Gold, 2 Silver, 3 Bronze, 8 Finalists, and 1 contributing agency award as well, culminating in being awarded the esteemed ‘Agency of the Year’ award. Moreover, the agency also proved its outstanding contribution towards its clients, Unilever Sri Lanka and Softlogic Life Insurance, that walked away with the ‘Marketer of The Year’ and the ‘Brand of the Year’ awards respectively.
In a joint statement, commenting on the award, Nilushi Jayatileke – Marketing Director – Beauty and Personal Care and Head of Corporate Communications, and Sharmila Bandara – Marketing Director – Home Care, Foods & Refreshments and Water, Unilever Sri Lanka said, “With advertising being an essential discipline for effective consumer marketing, MullenLowe Sri Lanka supports us with messaging that resonates with consumers and deepens the bond these consumers have with our brands. As such, we would like to convey our heartiest congratulations to MullenLowe on being named ‘Effective Agency of the Year’ for the commendable work they have carried out”.
Speaking on this remarkable victory, Thayalan Bartlett – Chief Executive Officer, MullenLowe Sri Lanka said, “We value the Effie Awards highly, as it is a marker of the outstanding value we bring to our clients. Winning the ‘Effie Agency of The Year’, for the third consecutive year, shows just how consistent MullenLowe Sri Lanka is in producing highly creative work that becomes effective advertising, which delivers a high level of outstanding value to our brands across many formats, year after year”.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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