FriMi Shines at SLIM Brand Excellence

FriMi, Sri Lanka’s first fully-fledged digital bank, made history for Nations Trust Bank at the SLIM Brand Excellence Awards 2021 winning Bronze for the Online Brand of the Year 2021 Award. FriMi was also nominated for the Turnaround Brand of the Year and Service Brand of the Year at the 20th SLIM Brand Excellence Award ceremony that took place recently.

The SLIM Brand Excellence Awards is a national celebration of brands that rewards the outstanding efforts of exceptional marketers. It aims to encourage best practices, elevate local brands to global standards, and enhance the image of the marketing in the country. The “Online Brand of the Year” honours brands that originated, operate and excel on internet and mobile platforms. A panel of distinguished jurors followed systemic evaluation criteria to choose the winners, looking for those elusive qualities which elevate a brand above a sea of nondescript products.

Sanjaya Senarath, Chief Marketing Officer of Nations Trust Bank commented on the award. “FriMi’s Online Brand of the Year is our first award at the SLIM Brand Excellence Awards. We are the pioneers in enabling Digital Banking & Lifestyle solutions in a Digital World and are a 100% online brand presenting a compelling value proposition. At a time when Nations Trust Bank has launched and continues to develop multiple online products and services to drive Sri Lanka towards a less-cash society and a digital economy, the recognition by the apex body for marketing in Sri Lanka, the Sri Lanka Institute of Marketing is an endorsement of our direction and growth strategies.” He said.

FriMi is a fully-fledged digital banking experience with ground-breaking products and services that are designed and developed to delight customers thus providing novel experiences. It was ranked amongst the Top 30 Best Digital Financial Services Providers in the Asia Pacific, Middle East, and Africa as one of the Best Digital Banks & Financial Institutions by The Asian Banker. Named one of the Top 10 E-Commerce brands of Sri Lanka, FriMi was showcased in the LMD Brands Annual Report 2020 as compiled by Brand Finance Lanka.