Connect with us

Business

Women cancer patients presented with natural hair wigs, supported by Kumarika

Published

on

Kumarika, a leading hair care brand in Sri Lanka has stepped forward with a purpose driven campaign to address the increasing need for natural hair wigs for women who are diagnosed with cancer. The launch of “Sonduru Diriyawanthi” – a national campaign to help support cancer patients, marked the onset of yet another timely initiative by the Kumarika brand to propagate the ideology that every woman is beautiful regardless of appearance.

Kumarika launched this initiative together with their partner organizations: Indira Cancer Trust, Lions Clubs of Aluthgama Bentota and Galkissa and with the coordination support of the Sri Lanka College of Oncologists.

The virtual launch was participated by Dr Sanjeewa Munasinghe – Secretary, Ministry of Health, Dr Asela Gunawardane- Director General Ministry of Health, Dr Sachini Malaviarachchi, Secretary – Sri Lanka College of Oncologists, Dr Lanka Jayasuriya Dissanayake – Chairperson of Indira Cancer Trust, Past District Governor Lion Chandani Withana and Kasturi Chellaraja Wilson, Executive Director/Group CEO of Hemas Holdings.

Whilst celebrating the beauty of women in all forms, the campaign is looking to donate on request, a care pack for patients who undergo chemotherapy treatment. The care pack will be distributed to patients at the start of their chemotherapy, so that the wig can be prepared and kept to be used as soon as they lose hair, which occurs most commonly within the first two – four weeks of starting chemotherapy. The care pack includes a natural hair wig with an adjustable strap and shoulder length hair, a set of Kumarika products including Kumarika Shampoo & Conditioner, Kumarika Hair serum, Kumarika hair oil and a booklet containing important information for cancer patients.

As the first phase of the campaign, the care packs will be donated to the cancer patients of the National Cancer Institute, Maharagama, National Hospital, Kandy, Provincial General Hospital, Badulla, Teaching Hospital, Karapitiya, Teaching Hospital, Kurunegala, Teaching Hospital, Anuradhapura, Kotelawala Defence University, Base Hospital Thellippalai, Jaffna, Provincial General Hospital, Ratnapura, Teaching Hospital, Batticaloa. It is reported that around 30,000 people are diagnosed with cancer each year and the female population accounts for approximately 15,500 new cases. In this background, this initiative will be donating 6000 hair wigs per year, which amounts to nearly half of the number of diagnosed female patients.

While the donation helps to address the hair wig needs of patients, the awareness building of the campaign includes counselling sessions for patients with an aim to encourage, motivate and inspire hope in them, so that they can lead a happy life. Around 80% of cancer patients are required to undergo Chemotherapy treatment that has a possible side effect of hair loss. A majority of cancer diagnosed women face traumatic situations due to hair loss, which have led them to abandon their comfort zones. Even though most women are willing to undergo treatment, hair loss becomes a major concern for them that holds them back, causing them to shy away from social interaction, relationships, places of worship and more. The emotional trauma is compounded by the reactions of society and family members leading to severe distress. Having understood the need to support these women to march forward, the project “Sonduru Diriyawanthi” will continue to expand hair wig donation and awareness initiatives around the country.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024

Published

on

The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.

AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.

Continue Reading

Business

Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness

Published

on

Kotaro Katsuki, Ambassador for the Embassy of Japan

In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.

The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.

“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.

Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,

Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.

Continue Reading

Business

HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024

Published

on

HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.

The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.

“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”

Continue Reading

Trending