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“Welcome Back Better” Campaign launched

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Deputy Australian High Commissioner to Sri Lanka and the Maldives, Lalita Kapur, launched the “Welcome Back Better” Campaign at the Cinnamon Grand Hotel in Colombo as part of an Australian government sponsored programme of Skills for Inclusive Growth.

The Skills for Inclusive Growth programme, in collaboration with the Lankan government and industry, attracted businesses to reopen and for staff to return to the industry, now that monthly visitor arrivals of 50,000. To attract more visitors and ensure they have the best experiences of Sri Lankan hospitality, quality skills are now required, a press release said. “Welcome Back Better” is a variation of the often-repeated COVID era slogan “Build Back Better.” As the tourists return after a 2–3-year absence, Sri Lanka should focus on welcoming them back and welcoming them better than they have before. This implies a more professional approach to hospitality from the country’s many micro, small, and medium-sized enterprises that are engaged in it.  The “Welcome Back Better” with Skills for Inclusive Growth exhibition was also a chance to celebrate the 75th anniversary of Sri Lankan and Australian government cooperation and emphasize the Australian government’s support for the skills development and broader education reform agenda in Sri Lanka, specifically the Decade of Skills Development, which runs from 2021 to 2030.

Deputy High commissioner, Lalita Kapur, said: “I am delighted to celebrate with you this ‘Welcome Back Better’ Skills exhibition and encourage you to visit each stall and engage with the presenters.” They will be able to highlight how these skills, products, and models can be accessed and replicated for use across Sri Lanka and ensure diverse participants benefit at this time of industry recovery. I really acknowledge and thank the industry players that have supported and sponsored this programme. Industry brings legitimacy to vocational training and ensures that the workforce can deliver the goods to generate improved visitor flows across Sri Lanka. Australia’s support for tourism recovery will continue.

We will continue to work with you to support quality, relevant, and inclusive skills development that meets industry needs and provides employment opportunities for the diverse communities in Sri Lanka. We are pleased to celebrate with our partners from the Government of Sri Lanka’s Ministries of Education and Tourism, who have come together and are working together to support tourism and hospitality industry recovery in Sri Lanka to be able to welcome back better visitors and generate revenues and incomes for Sri Lankans.”

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