Wavemaker Lanka’s digital campaign for Munchee ranks amongst global giants at WARC Media Awards 2021

Illustrating its definitive mark as an effective content strategy creator in the industry, Wavemaker Sri Lanka, GroupM’s media, content and technology agency recently clinched a global award at the WARC Awards for Media 2021. Wavemaker’s campaign ‘Disappearing Influencers’ designed for Munchee (Ceylon Biscuit Limited) won the global bronze award in the ‘Effective Use of Tech’ category.

WARC Awards for Media is a comprehensive global awards scheme that rewards world-class communication planning. The biggest brands in the world with the likes of Coca-Cola, Apple, McDonald’s, Burger King, Ford, Cadbury, Google and much more battle it out for this global achievement.

Chief Executive Officer, Wavemaker, Namalie Herath said: “Absolutely thrilled to announce that we have secured a GLOBAL Bronze at the WARC awards for Media 2021 together with our much-loved client CBL Munchee. We have immense pride in taking our homegrown yet world-beating client CBL Munchee Sri Lanka to rank amongst the world’s biggest brands. I would like to thank Nalin Karunaratne, CEO CBL Munchee and his leadership team of Janmesh Paul Antony and Romesh Jayathilaka for backing our idea which was led by Shalendra Mendis, Eranga Subasinghe and Wavemaker’s Munchee team”

Janmesh Paul Antony, General Manager, Marketing – CBL Munchee said: Disruptive campaigns are often exaggerated; but here’s a true exception – Wavemaker Sri Lanka executed a truly original idea that made the audience stop, listen & absorb the campaign’s message. Making influencers disappear was an original attention-grabbing thought that connected back perfectly to our campaign message”