‘vivo topped China’s smartphone market in Q2 2022’

According to Counterpoint Research’s Market Pulse Report released on 27th July, vivo ranked first with a market share* of 19.8% in Q2 2022, maintaining its position as a leading global smartphone brand. vivo, following a more global and local approach, has developed an understanding of local culture and continues to expand across the globe. Presently, vivo has branched out its sales network across more than 50 countries and regions and is catering to more than 400 million users worldwide across various price categories.

Talking about the Q2 2022 Sales Result, Kevin Jiang, CEO of vivo Sri Lanka said, vivo’s diverse portfolio helped the smartphone brand grab a good share in the market, maintaining its leadership. The brand has achieved this momentum due to its positive messaging and innovative regional strategy. The brand has also received positive market feedback for its budget-friendly segment, especially from younger customers. The consumer-centric brand has marked this success due to its X, V and Y Series, which have gained much popularity in the regions lately.