Business
Vietnam Trade Familiarization Tour concludes on a positive note
The Sri Lanka Tourism Promotion Bureau (SLTPB) in collaboration with the Embassy of Sri Lanka in Vietnam, organized a fam tour for a delegation of Vietnamese tour operators/agents representing 13 Vietnamese companies, including media personnel as well.
The main purpose of their participation at this fam tour was to convey the message to the rest of the world and their fellow citizens that Sri Lanka is a safe and an attractive destination for tourism, filled with a myriad of holiday opportunities to choose from.
Considering the importance of attracting more tourists to Sri Lanka, and creating greater awareness of the destination, it was decided to showcase Sri Lanka tourism products to the foreign consumers, by giving them the opportunity to experience a tour in Sri Lanka, with the purpose of attracting more Vietnamese tourists and encouraging them to promote the destination among potential travelers as the best destination to visit during the holiday season.
Further, travel agents’ familiarization tours have been identified as an important activity to invest on the trade, as they are the main point in promoting the country to the travel community who seek the advice of an agent in organizing their tours. During the fam tour, the delegation visited places such as Negombo, Sigiriya, Minneriya Wildlife Park, Dambulla Cave Temple, Temple of the Sacred Tooth Relic, Kandy, Nuwaraeliya, Ella, Galle and Colombo, from 13th to 19th March 2022. Moreover, a B2B event was held with the local DMCs and their Vietnamese counterparts, including Industry staskeholders and Tourism officials.
The B2B session with Sri Lankan travel agents gave the Vietnamese Tour operators to engage with the Industry stakeholders and also the opportunity to develop new business contacts to further promote the market.
This year in 2022, Tourist arrivals recorded an excellent increase of 96,507 in February, where it depicted a considerable change of 2,767.1 compared with 2021. Another purpose of organizing this FAM Tour was to encourage more Tourist arrivals from Vietnam, and spread the message among travelers about Sri Lanka as a desirable destination with a host of travel opportunities to explore.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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