Veedol lubricants gaining momentum in Sri Lanka

By Steve A. Morrell

Tyre House Trading is now the leading distributor of Veedol lubricant oil in the Sri Lankan market.At a press conference held last week, Managing Director, Tyre House Trading, Sunil Fonseka said VEEDOL was an important introduction to the Sri Lankan automobile market and irrespective of the economic conditions experienced currently, maintenance of vehicles would not cause an additional burden due to its affordability.

“VEEDOL, is quite distinctly an international product traced to its origins in the year 1913,” he said. He traced its origin to inauguration of the product, in the US, in that year and since, it literally ‘traversed’ the globe, being the choice for the Auto trade in some 70 countries. 1914, as historically recorded Henry Ford used his first mass produced car, The model T, Ford using Veedol as the lubricant of choice. The prestige of the product grew. Not least that Mercedes-Benz , used the lubricant in its C111 – III wins, establishing 9 world records in the diesel engine category, achieving record speeds of 325 kph. This fact was recorded in 1978. Its registration in the UK with global rights for some 19 blending facilities is further testament to its quality standards”, Tyre House Trading said.

General Manager Lubricants, Tyre House Trading, Prabath Jayawardena said,” Introduction of Veedol to the lubricant market in Sri Lanka will be well-received by automobile users.”

“Before the ban on vehicle imports, some 525 vehicles were registered each day as vehicle users continued to grow. Considering this fact and potential growth of the auto trade in the time to come, Veedol lubricants marketed by Tyre House Trading (Pvt) Ltd, would serve to enhance the protection of many vehicles and capture a significant share of the lubricant market,” he said.