Business
Union Assurance is a most loved life insurance brand in Sri Lanka
Union Assurance PLC, has been ranked among the top three most loved Life Insurance brands in Sri Lanka. This recognition was from the business magazine LMD in association with the world’s leading brand valuation consultancy Brand Finance. The listing is renowned for its credibility and impartiality in the process of selection and evaluation of brands.Chief Marketing Officer of Union Assurance, Mahen Gunarathna stated that he is truly proud and delighted that the Company has been recognised as a most loved Life Insurance brand in the country. “Our brand ethos is built around our connection with customers, and we have always evolved in line with customer expectations. He noted that innovation and digitisation are driving the Company’s customer-centricity. He added, “The seamless digital experience, which offers much ease and convenience, has been crucial to Union Assurance being recognised as a most loved brand.”
According to Gunarathna, the true value of a brand is based on how it makes customers feel. “What really matters is the experience offered and how it engages with their lives,” he stated. He stressed that brand loyalty arises from fulfilling a customer’s needs at an emotional level, and this has been a key factor driving their success. “Our brand promise, after all, revolves around offering policyholders more fulfilling lives while empowering the Sri Lankan dream,” he added.
The Company’s customer-centric approach and service excellence have been taken to new heights through the Company’s innovative digital strategy. The Clicklife App is one of the Company’s digital initiatives to bring Life insurance closer to the consumer. It is the first comprehensive app to enter the market, and it has revolutionised Life Insurance servicing in Sri Lanka, boosting customer engagement by enabling them to conveniently manage their insurance from any location. The Clicklife App facilitated the acquisition of insurance products, and digitised policy servicing and claims interactions while providing a holistic health and lifestyle ecosystem. Through the App, the Company initiates fitness challenges and rewards its customers, while the Lifestyle Bonus promotion offers new policyholders the chance to win an array of attractive lifestyle rewards annually. Thus the product, service, and incentives are all included in a complete package, enhancing its appeal as a much-loved brand.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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