Travel Journalists and Social Media Influencers across the globe join hands with Sri Lanka Tourism

Sri Lanka Tourism welcomed a group of mainstream international journalists and travel influencers to promote the destination for upcoming Summer and Winter Seasons (2024/25) while highlighting the new tagline of Sri Lanka Tourism ‘You Will Come Back for More’.

Representing the key inbound markets for Sri Lanka, the delegation arrived from the United Kingdom, France, Italy, Australia, Singapore, USA and Canada. Overall, the group of travel influencers and media carried an active global audience of 1.8 million via mainstream Travel Magazines, News Publications, Travel Blogs and Social Media platforms such as Instagram, Facebook, YouTube, Tik Tok, etc. The total advertising value expected to be gained from this earned media promotion will be over LKR 35 million.

Visiting Vedda Community in Dambana was a major highlight in the program

Sri Lanka Tourism Industry has seen a significant uplift in the 1st quarter of 2024, having well over 600,000 tourists and these earned media promotions expected to support for continuous growth during the upcoming seasons by creating multiple reasons to select Sri Lanka as A Must Visit Holiday Destination in Aisa.

The media delegation was warmly welcomed by the Chairman of Sri Lanka Tourism Promotion Bureau Chalaka Gajabahu, Director Public Relations Mrs. Madubhani Perera, Assistant Director International Media Mr. Chaminda Munasinghe and other officials.

Multiple tourism industry stakeholders representing public and private sector supported in making this national tourism industry promotional initiative including Uva Tourism, Thema Collection (Aliya Resort & Spa -Habarana), Hotel Mapakada Village- Mahiyanaya, Colombo City Tours by Ebert Silva Holidays, Demodara Tea Estate, Colombo Lotus Tower and Royal Holidays Tour Operator Company

Addressing the media, Chalaka Gajabahu, Chairman SLTPB stated that the visit of these international media a,nd travel influencers is a part of our global campaigns to promote the destination within the key source markets as well as globally. This promotion will be mainly targeting on the upcoming summer season which is considered as a low season for us. This earned media promotion expected generate many fresh reasons on traveling back to Sri Lanka where we as an island nation has lot more to offer for our international travelers. We will continue to work on these kinds of international media and influencer promotions along with our other multiple trade promotions over the upcoming seasons to assure we will continue to grow within 2024 to achieve our overall targets.