The Hirdaramani Group partners with Parley for the Oceans on eco-innovation and ocean conservation efforts

Pioneering global apparel manufacturer, the Hirdaramani Group has partnered with Parley for the Oceans, an environmental organization, global collaboration network and leading player in the field of upcycling and repurposing plastic waste in apparel and footwear manufacturing industries.

Hirdaramani will be collaborating with Parley in a two-pronged partnership. In their business partnership, Hirdaramani will work to incorporate Parley Ocean Plastic® to its product range. In addition, the companies will work together on ocean conservation, eco-innovation, and beach clean-up initiatives. The collaboration is expected to open new opportunities within the Group’s existing customer base while exploring possibilities with new customers keen to use Parley Ocean Plastic® fabrics and accessories.

“Our vision is to create eco-innovative products for leading global brands and our partnership with Parley for the Oceans offers us new and exciting ways to achieve this vision. The fight against marine plastic pollution is a cause the Hirdaramani Group has championed for many years.

Today, this cause has greater urgency as Sri Lanka is facing one of the worst marine ecological disasters in its history following the MV X-Press Pearl catastrophe. Its impact will be felt for many decades. We are at a crucial crossroad and are approaching a point of no return. It is vital that all stakeholders collaborate to counter the effects and act now,” commented Thusitha Cooray, CEO- Hirdaramani Discovery Lab, Hirdaramani Group.