Business
‘Star class’ vacation for winners of Lotus Tyres marketing promotion
Samson Rubber Industries (Pvt.) Ltd. the manufacturer and distributor of Lotus Tyres; recently organised a ‘star class’ domestic vacation for their valued trade partners and their family members. Lotus Tyres trade partners and their family members spent two days in relaxing and enjoying themselves at the top of the line star class RIU Hotel – Ahungalle. At a time when most organisations have suspended marketing promotional activities due to the COVID-19 pandemic, this program by Lotus Tyres was highly commended by the Dealers. The lucky winners of the marketing promotion organized for dealers who met sales targets in the past year, were given this valuable opportunity. The event was held with the participation of the Board of Directors of Samson Rubber Industries, and the Sales and Marketing team of Lotus Tyres.
“Lotus Tyres has a close relationship with our trade partners, who are constant support in our journey towards success. This program is held with the aim of strengthening those bonds beyond meeting sales targets.” stated Kavinda Rajapaksa, Director, Samson Rubber Industries, commenting on the initiative.