SRL continues its efforts to build a research-driven knowledge industry

SRL, one of the oldest marketing and research consultancy agencies has been at the forefront of the industry designing and developing market-related information systems and introducing various products for the first time to the Sri Lankan market over the last 31 years.

Some of the main services introduced by SRL that are now considered integral parts in any marketing communication strategy are media monitoring, TV rating services, and tracking services. SRL has brought new products and new innovative concepts to the forefront of the marketing industry almost every two years.

SRL is an entirely Sri Lankan company that understands the local market and how to get accurate knowledge out of it; by asking the right questions, analyzing correctly and obtaining the right samples.

“All our application software has been developed by Sri Lankans, and we pride themselves on our specialized catering to Sri Lankan clients. In 2004, we predicted the election results 99 percent accurately one week before the election results were published, with other election predictors nowhere as close as we are” said Neel De Silva, Chairman of SRL.

“As the market has evolved, so has SRL, being one of the first companies to take their data online in 2006 and even now, keeping up with the digitalized world and social media so as to provide the best quality analysis in order to provide clients with actionable information,” Mihirani Dissanayake, CEO of SRL said.