Sri Lanka’s Trans Asia Cellular opens first international retail store in Dubai

Trans Asia Cellular (Pvt) Ltd. -Sri Lanka’s leading mobile phone accessories and telecommunications parts provider- has opened its first international retail store in Dubai, UAE, heralding the first steps for the brand’s global expansion plans.

The store -primely located in Deira, the heart of Dubai- was inaugurated by chief guest Sheikh Mohammed Al Shehhi on Monday the 29th of May, along with Group Chairman Mufeel Yaseen, and in the presence of a few other dignitaries.

“This new venture in Dubai will enable us to introduce the Trans Asia Cellular brand to new markets overseas, and also lay the groundwork for what we plan to be a greater expansion of the brand in the Middle East & North Africa region,” commented Trans Asia Cellular Regional Business Development Manager, Abu Ahmed Bin Ali. “We’ve already started talks with neighbouring countries like Oman, Saudi Arabia, and Qatar, in the hope to establish ourselves as a key player within the next 5 years.”