Business
Sri Lanka’s future is decidedly female: banking on empowered women for economic rejuvenation
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By Hatton National Bank Chairperson Aruni Goonetilleke
One of the most famous women in history once said: “Within crisis, are the seeds of opportunity”. The source of such a powerful truism? Marilyn Monroe, a woman who clearly possessed great wisdom, but is unfortunately remembered for her physical beauty than her intellectual and emotional strength.
While it may be hard to focus on growth during times of turbulence, those that are able to find those seeds of opportunity ultimately receive disproportionate benefits. Today Sri Lanka is in the middle of just such a moment. There is of course unanimous consensus that our nation needs to urgently identify and utilize every available opportunity to help revive and rejuvenate our economy. But the devil is in the details.
Therefore, in weighing our options, we should consider a few essential details. First, we must acknowledge that is a compelling reason why women’s empowerment is often raised in tandem with economic development. Globally, countries are estimated to lose US$160 trillion in wealth because of differences in lifetime earnings between women and men. This amounts to an average of US $23,620 for each person in the 141 countries studied by the World Bank.
Secondly, despite Sri Lanka’s rich history of female leadership at the top and outstanding female education rates – including near parity between men and women in higher education, Sri Lanka’s female labour force participation (FLFP) rate has been persistently entrenched at a dismal 32%; the same as it was a decade ago, and falling among the lowest in South Asia.
Most importantly, research has shown that Sri Lanka can increase our Gross Domestic Product (GDP) by as much as US$ 20 billion each year up to 2025, simply by advancing the cause of gender equality1. The question we must collectively ask ourselves this year is simple; can we afford to neglect this potential any longer?
Our hope this International Women’s Day is that in responding to Sri Lanka’s ongoing economic challenges, we also take the time to reflect on the significant contribution that women have made to the development of our nation and reach a firm consensus on the extensive measures we need to take to empower many more Sri Lankan women to reach their full potential.
Clearing a path to progress
Many of the obstacles faced by Sri Lankan women today are the product of generations of regressive attitudes and ideologies that have become entrenched to the point where today, they have created systemic failures. While these issues are certainly not unique to Sri Lanka, the solutions we create to address these issues will have to be.
One area that has the potential to have the highest impact is encouraging and supporting more women to become entrepreneurs. The Central Bank of Sri Lanka’s directive to the domestic banking sector to allocate 5% of its loan portfolio specifically for women-led enterprises was certainly a positive step in the right direction. The onus is now on our industry to carry forward this initiative with greater enthusiasm.
So far, approximately 3% of our total SME portfolio comprising 126,216 clients in total, has been channeled towards women-led enterprises. This means that in total, we have supported over 3,000 women-led SMEs to achieve their entrepreneurial dreams and gain an unprecedented level of control over their own finances. These businesses span diverse areas including everything home gardening, agriculture, food, fashion, packaging, and stationery.
In 2022, we aim to expand our SME lending by 20% Year-on-Year (YoY). In the process, we hope to further expand access to finance and opportunity for more women entrepreneurs. Capacity building will be another essential focus area, with a total of 40 structured capacity building programs already arranged over the course of the year, across the island.
HNB is also partnered with USAID for selected short-term SME development programs. Similarly, we partnered with ITC and the Sri Lankan Export Development Board to provide focused capacity building and financial literacy training to 100 women to support their aspirations to compete in international markets.
We are also partnering CIMA Sri Lanka to train and mentor women entrepreneurs, to help them unlock disproportionate growth potential in the SME space and leverage that growth to create more employment opportunities for women.
Over the year, HNB hopes to drive greater awareness and focus on these programs to ensure that funds and training are channeled to where they are most needed. However, while Sri Lankan women, on average, are better educated than their South Asian counterparts, they are less likely to use that education to secure economic advantages. Part of the problem is that our education system itself requires reform so that our next generation is better prepared with the hard and soft skills necessary to enter the workforce.
Similarly, we need to focus on expanding technical and vocational training to more women while simultaneously dispelling myths and biases against women taking up some jobs and not others.
Moving forward, Sri Lankans must join in creating a nurturing environment that is conducive for women entrepreneurs and address the specific pain-points that are most responsible for keeping women out of the workforce. These include practical investments in systems to ensure safe childcare, and transport.
Legal reforms are an important component, such as the domestic ratification of the International Labour Organisation (ILO) Convention 190, which enshrines the right of everyone to a world of work, free from violence and harassment. However legal reform will only take us so far.
True progress requires that we also address the cultural dysfunction at the root of all gender-based discrimination. Because ultimately, change must start with each of us. In our homes, our schools, and our communities. Given that the stakes for economic development have never been higher, we must make sure that we get this right, to build a better, more equitable future that serves all Sri Lankans, regardless of their gender.
Business
AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024
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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
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In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
Business
HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024
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HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”