Business
Sri Lanka Embassy in Germany extending its support to agri exporters
A webinar focusing on educating Sri Lankan agri products exporters on how best to connect with the right buyer in EU market, “The Art of Approaching a Buyer in Agri Products Sector” was held on 31 August, 2021 with over 180 participants.
This was the 3rd of a series of highly successful webinars being organized by the Embassy of Sri Lanka in Germany in collaboration with the Import Promotion Desk of Berlin and Export Development Board of Sri Lanka, to support exporters in better understanding the EU market, with a special emphasis on organic agri products.
Chairman, Export Development Board of Sri Lanka Suresh De Mel, delivering the welcome remarks, highlighted the importance of a professional approach in reaching out to buyers especially in the current context of COVID-19, which has limited the engagements to a virtual world.
The highly interactive forum was hosted by Lead Expert on Market Intelligence Gustavo Ferro, and with International Trade Consultant Vanessa Kuth, who shared their expertise on strategies and approaches to identifying the ‘right buyer’ for sustainable business relations and elaborated on the importance of strategic communication, which is critical when entering a healthy business partnership with European buyers. The two experts also shared the latest information on the European market access points, wholesaler/importer requirements, packaging and labelling, and retail market requirements.
A case study was presented by Chairman and founder of WORGA NATURALS Nishantha Jayathilaka, a Sri Lankan exporter of organic dehydrated fruits and organic spices, on how he successfully entered the European market with the support of IPD, and his firsthand experience of dealing with buyers in EU.
Ambassador of Sri Lanka to Germany Manori Unambuwe commended the support extended by the experts, officials of the EDB, IDP and the Foreign Ministry in this initiative and extended an invitation to participate at the upcoming webinar on “European Standards and Certifications” scheduled to be held towards end September 2021. Ambassador Unambuwe also briefed on the initiatives undertaken by the Mission to collaborate with German organic agriculture agencies in Sri Lanka’s journey towards a fully organic agriculture nation.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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