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Spanish travel influencers conclude familiarization trip on a successful note

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The group of sixteen social media influencers arrived in the Sri Lanka on an invitation by Sri Lanka Tourism Promotion Bureau and Sri Lanka Embassy in France on 29th April 2023 and concluded the trip on 9th May 2023. Social Media influencers, while exploring Sri Lanka, promoted the highlights of their journey on their digital and social media platforms such as Instagram, Facebook and YouTube.

They have their own selected fan base on their respective social media platforms, and updated their fans about each location they visited and a short description about the place.  The group traveled around the island covering the locations such as Sigiriya, Ella, Passikudah, Trincomalee, Kandy, Nuwara Eliya and Polonnaruwa. The visitors enjoyed their visit to the maximum provided with the amazing hospitality and warmth which the Sri Lankans provided. They had an interesting safari at Eco Park Habarana , and had a memorable experience exploring the ancient ruins in Polonnaruwa.

They were very much impressed with the various travel and holiday opportunities that Sri Lanka had as a renowned travel destination, and considered this as an opportunity to spread the positive message to their fellow citizens back at home. Various Tourism stakeholders such as Jetwing Hotels, Aitken Spence Travels, Mahaweli Reach Hotel, Trillium Hotels, Mount Lavinia Hotel, Siddhalepa Hotels, Bellevue Beach Hotel, collaborated with Sri Lanka Tourism to organize this promotion.

Spain is one of the fastest recovery markets for Sri Lanka Tourism after the pandemic. Spanish market is being focused this year in consideration of market trends and increases in the popularity of Sri Lanka after the pandemic. This social media influencer FAM Trip is organized as a part of Sri Lanka Tourism Strategy to promote and market Sri Lanka as a preferred destination in the Spanish Market. As it is under the European market, Spain can be a crucial destination to bring an influx of tourists to Sri Lanka, given the necessary promotion and recognition.

Spain has also been included in the top 12 markets during the month of April. Therefore, a lot of potential is seen in this market, and it can be further increased by creating awareness on Sri Lanka and its uniqueness as a travel destination, offering the perfect choice for an enthusiastic traveler.Further, Sri Lanka Tourism has another activity in the pipeline for Spanish market this year, including the Travel Agent familiarization trip which is to take place soon.



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AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024

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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.

AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.

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Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness

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Kotaro Katsuki, Ambassador for the Embassy of Japan

In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.

The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.

“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.

Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,

Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.

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HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024

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HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.

The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.

“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”

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