SLIM Gamata Marketing continues training in partnership with SABAH

Gamata Marketing, a brainchild of SLIM which was initiated to expand the marketing horizons of Sri Lanka, resumed its first trainings in collaboration with SABAH at Mahara Divisional Secretariat Office and Kaduwela Divisional Secretariat office. All those with an ambition to further strengthen their existing businesses or start up new businesses in the Mahara region were welcome for the training.

Many aspiring entrepreneurs ranging from youth to elderly individuals participated in the training session. Adhering to the rules and regulations of post-COVID-19, the training was extended to groups of 100 participants each.

This initiative intends to provide more entrepreneurial opportunities for talented and aspiring entrepreneurs and to uplift the economy of the country.

Gamata Marketing training provides valuable knowledge inspiration and motivation to encourage both the young and old to navigate the entrepreneurial route which are most profitable for owners as well as communities. The training entails different aspects of marketing which includes but is not only limited to branding, pricing strategies, essence of new marketing matrix and promotion strategies, but further stimulates skills and alter the thinking patterns of successful entrepreneurs.

Speaking at the event, Roshan Fernando, President of SLIM, stated, “As the national body for Marketing in the country, SLIM is fulfilling the national responsibility to assist local entrepreneurs to establish their own sustainable brands. It is through the development of start-ups that the country will witness progress. This initiative would help local SMEs’ to advance to the next level by streamlining their focus, skills and orientation towards providing customer-oriented product offerings. This project would also bridge the gap between rural and urban marketers, and open up new avenues and opportunities for aspiring marketers.