SLIM announces the 2023 edition of SLIM-KANTAR People’s Awards under the theme “Choices define us”

SLIM recently announced the launch of 2023 edition of SLIM-KANTAR People’s Awards, the only awards ceremony in Sri Lanka that recognizes the heart share of the people. Kantar, the world’s leading marketing data and analytics company operating in Sri Lanka at present, has partnered with SLIM as its research partner for SLIM-KANTAR People’s Awards since 2022 and the theme for SLIM-KANTAR People’s Awards 2023 is “Choices define us” as per the people’s mandate.

The SLIM-KANTAR People’s Awards uses a scientific research process to identify the most popular brands, personalities, organizations, advertisements, songs, and artists that are closer to the hearts of Sri Lankan people. Its distinctiveness lies in its people-led jury system, making it an eagerly anticipated event that truly recognizes those who have captured the hearts of the public.

Nuwan Gamage, President of SLIM stated: ”SLIM ensures that we always collaborate with the best partners to execute our actions to fulfil the aspirations of Sri Lankan marketers. It is an honour to have Kantar Sri Lanka on board as the research partner to ensure that the survey is done in the most scientific and transparent manner. The credibility of Kantar Sri Lanka adds immense recognition to the People’s Awards.”

Himalee Madurasinghe, Director, Head of Kantar Sri Lanka said:” We at Kantar specialize in better understanding the people and help shape the brands of tomorrow for creating a positive impact.”

Project Chairperson, Dr. Sumith De Silva said: “Our choices define us in many ways; choices reflect our beliefs, values, and character, and shape our experiences and opportunities.”

Gayan Perera, Vice President of Events of SLIM said: “In times of adversity, despite the short-term plunge in sales or demand, what remains constant is the ‘heart share’ of a brand, given that the brand has made strategic investments to nurture and cultivate this heart share.”

Chief Executive Officer / Executive Director of SLIM, Sanath Senanayake said: “SLIM-KANTAR People’s Awards recognizes the brands that have stood out in their respective industries and have succeeded in creating a strong connection with their customers through exceptional quality, reliability, and value. We are proud and delighted to work with Kantar, the world’s leading data, insights, and consulting company in this instance.”