SINGER gets its timing and context right for the launch of Honor smartphone brand in Sri Lanka

Singer CEO confident rebounding economic data will pave the way for better sales

By Sanath Nanayakkare

Singer PLC has picked the right moment in terms of trending economic indicators and consumer sentiment for the launch of the world-renowned, premium Honor smartphone brand in Sri Lanka.

“We are thrilled to partner with Honor and introduce the brand to our customers,” said Mahesh Wijewardene, CEO of Singer Sri Lanka PLC. “We know that the brand’s cutting-edge features and affordable prices will provide Sri Lankan consumers with a unique mobile experience. Honor has great potential in the Sri Lankan market and we are excited to help make it a success,” he said.

Mahesh Wijewardene, CEO,Singer Group of Companies

Speaking further, Singer CEO said,” The economic rebounding in progress and the positive market sentiment will definitely help for a pickup in the business landscape. So, the timing is perfect for Honor Premium Smartphone brand to enter the market and aggressively establish its presence with the backing of a strong partner like Singer that enjoys high corporate stature, stability, customer reliability and very strong marketing capabilities. Further, Honor will be formidably backed by Hayleys Group, the No. 1-rated conglomerate in Sri Lanka. In fact, three parties are going to win as a result of this tie-up. Firstly, it will be a win for the two companies, Honor and Singer. Secondly, it will be a win for the distributors, dealers and retailers. Thirdly and more importantly, it will be a win for the ultimate consumer. Therefore, this tie-up encapsulates a significant win-win-win outcome of mutual benefit for these three parties.”

Speaking to The Island Financial Review, he said “With the easing of the US dollar parity and liquidity, the coming down of the cost of essential commodities such as LP gas, fuel, vegetable prices etc., there will be some feel-good factor on the consumers. Consumers had been pressed to the bottom and now some relaxation of that condition is being felt on them. So, people may feel that they can buy something of absolute necessity although their income levels haven’t improved yet. I feel that the future will be much better than what we experienced in the past six months. Hopefully, such recent developments could drive more economic activity and build more consumer confidence going forward. Honor offers an unbeatable combination of quality and affordability that will resonate with the Sri Lankan market, especially in these challenging times,” he noted.

Emerging as the No. 1 Android smartphone in China, Honor is well-renowned in the global smartphone market and is one of the fastest-growing mobile brands in the world. The brand’s strengths lie in its commitment to innovation and customer satisfaction and the smartphones are known for their exceptional camera quality, battery life, and overall performance. Moreover, Honor has more than 8,500 global patent applications and employs a workforce of over 13,000 people, over 60% of whom are dedicated to Research and Development.

“We are excited to make our mark in the Sri Lankan market with Singer Sri Lanka. At Honor, we pride ourselves on delivering innovative products at an affordable price point, and we believe that our partnership with Singer will enable us to bring this ethos to Sri Lankan customers,” said Lang Guo, Country Director of Thailand, Vietnam, Australia, Sri Lanka and Bangladesh, Honor.