Singer aiming to elevate local cyber talent to global standards

Singer Sri Lanka PLC recently entered into a groundbreaking partnership with Maximum Esports – Sri Lanka’s largest gaming community – as its primary sponsor and partner in a bid to support local cyber talent and advance the overall standards of Sri Lanka’s gaming industry.

This pioneering endorsement by Singer supports Sri Lanka’s thriving gaming community, and their participation in the world of competitive, organized video gaming.

The partnership follows Singer’s recent title sponsorship of the Singer Esports Premier League with a prize pool of LKR one million that saw 12 promising teams vying for the honors. With esports being declared as an official sport in Sri Lanka by the National Olympic Committee (NOCSL) and the Ministry of Sports, Singer’s sponsorship will enable Maximum Esports as well as other Sri Lankan gamers to enhance their skillsets through global exposure in their bid to participate in the 2022 Asian Games, where esports will debut as an eight-category medal event.

“Singer Sri Lanka PLC is thrilled with our promising partnership with Maximum Esports,” stated Shanil Perera, Marketing Director at Singer Sri Lanka PLC. “While Singer has been at the forefront in empowering and endorsing local sporting events and athletes in cricket, rugby and other sports, we are excited with our official foray into the virtual gaming world, and look forward to tapping its unlimited future potential. This partnership continues to strengthen our renewed focus on Sri Lankan youth, appealing to them as a progressive brand that understands their consumer needs, while also leveraging our brand equity to empower them through such endorsements. Being voted the SLIM People’s Youth Choice Brand of the Year 2021 has been a clear indication of their appreciation for our efforts, and we are encouraged to continue nurturing these partnerships across new avenues of interest.”

Maximum E-Sports is a Sri Lankan multi gaming esports community or clan established in 2008 to offer gamers of all ages and skill levels a unique opportunity to experience a pro level, competitive playing environment.

The Gaming industry is the fastest growing form of entertainment media worldwide with a forecast value of USD 180 billion in 2021, given the current pandemic landscape that has seen an increase in participation as well as viewership.

Singer Sri Lanka will work together with Maximum Esports to promote Singer’s growing portfolio of gaming products from some of the world’s best tech brands such as Dell, Asus, Alienware, MSI and more, to increase the reach of esports across Sri Lanka, and unlock new community bonds through the power of gaming.