Seylan Bank drives a mindset change

Seylan Bank, the Bank with a Heart, has received massive public support for its #ResponsibleMe campaign, conceptualized to highlight the importance of self-awareness and individual responsibility in ensuring the safety of all Sri Lankan citizens in the COVID-19 pandemic. The campaign which began internally nearly two months ago has since been amplified on social media and discussed by subject matter experts in public forums and media.

“Even as we battle a new variant of the Coronavirus, non-compliance of the general public in adhering to health guidelines is one of the main reasons attributed to the continued rise in COVID-19 cases in the country. #ResponsibleMe campaign is a way to bring awareness to the need for individual responsibility in responding to the pandemic. The promise to take personal responsibility for one’s actions to ensure the prevention of spread is a vital mindset change that is difficult but necessary in these challenging times. It is social discipline, empathy and a proactive attitude to personal responsibility and abiding by public health guidelines that are the need of the hour. Our small commitments to this promise will have a powerful positive impact on the future of our country.” said Gamika de Silva, Assistant General Manager for Marketing and Sales, Seylan Bank on the #ResponsibleMe initiative.