‘Save the Sri Lankan smile’ initiative launched to achieve faster recovery of tourism

The Stakeholders of the tourism industry in Sri Lanka, under the name “Save the Sri Lankan smile” launched a campaign recently to bring faster recovery of tourism to Sri Lanka.

Through this campaign “Save the Sri Lankan smile”, the industry is expecting a significant number of tourist arrivals to be drawn in during the upcoming winter season. They also hope to reach over 4-5 million Sri Lankans domiciled in other countries.

The unique marketing campaign launched to promote Sri Lanka Tourism will be enriched with its own Instagram/Facebook pages, YouTube channel and Web sites. With the launching of the campaign, the industry looks forward to having the national carrier and Sri Lanka tourism taking the lead driving the campaign.