Life style

Refreshing the world

Published

on

Lakshan Madurasinghe Regional Lead Public Affairs, Communications and Sustainability Sri Lanka, Maldives, Nepal and Bhutan, Thamari Senanayake Director Communications and Sustainability Sri Lanka, Deepak Senthil Nath Managing Director of Coca-Cola Beverages Sri Lanka, Pankaj Sinha Managing Director of Coca-Cola Sri Lanka and the Maldives, Anoja Ratnasabapathy Country Marketing Lead Sri Lanka and the Maldives, Sara Kaur Coca-Cola, Director Communications India and South West Asia

Coca-Cola Sri Lanka this week unveiled i its new glass bottle packaging, the ‘Big Buddy Bottle’, which will keep both the pocket and planet happy. Coca-Cola Beverages Sri Lanka Managing Director Deepak Senthil Nath (left) and Coca-Cola Sri Lanka and the Maldives Managing Director Pankaj Sinha unveil new look of evolved Coca-Cola bottle

The large returnable bottle will hold 750 ml of beverage (four servings) and is made available at a price point of Rs.180.As consumers now increasingly prefer affordability over convenience, Coca-Cola, as a total beverage company, embarked on its new initiative to make more choices available in the market.

“The 750 ml Big Buddy pack is a major step in making the company’s purpose come to life in Sri Lanka.

The main focus is sharing the Coco Cola with friends, where there is a community feel. The Coca-Cola company’s purpose is to refresh the world and make a difference. They said We offer responsible choices to our consumers by cu ting a portfolio of meaningful brands and flavours including reduced or sugar free options through a variety of convenient packaging sizes. The 750 ML Big Buddy pack is a major step to come to life in Sri Lanka

Coca-Coca Sri Lanka has steadily built up its product portfolio over the years with the aim of providing responsible choices to consumers. Its carefully curated brands include the Classic Coke, Sprite, and Fanta, all of which are now available in a variety of convenient packaging sizes –

Managing Director of Coca-Cola Beverages Sri Lanka Ltd, Deepak Senthil Nath stated, “All Coca-Cola LRGB bottles are transparent, making the appearance sleeker and cleaner. They are more convenient for consumers to return after. With one bottle being able to be refilled multiple times, it makes glass bottles a re-useable form of packaging.

The Coca-Cola Company celebrates 61 years in Sri Lanka having first launched in the island in 1961. t e to benefit the economy, in addition to the 80,000+ trade outlet vendors that generates revenue from the sale of its beverages.

Click to comment

Trending

Exit mobile version