Redemption of ComBank Max Loyalty Rewards points crosses Rs 150 mn. in 18 months

Credit and debit card holders of the Commercial Bank of Ceylon have redeemed accumulated rewards points to the value of Rs 150 million, taking the Bank’s Max Loyalty Rewards programme past a significant milestone.

To commemorate this landmark achieved in September 2020, the bank has introduced additional features to the loyalty programme, including an e-voucher facility for the convenience of customers and additional discounts when redeeming ComBank Max Loyalty points with merchants.

The Bank said a dedicated website launched in 2018 for loyalty customers has played a pivotal role in helping the bank reach this remarkable milestone in redemption value. The website enables tracking and redeeming of points accumulated under the Max Loyalty Rewards programme and was promoted as a convenient way for Commercial Bank card users to earn, track and redeem their loyalty points.

The website at https://maxrewards.combank.net/ provides access to products and services with merchant partners around the world in a number of categories including more than 900 airlines, over 650,000 hotels across the world, car rentals in over 150 countries, online shopping and lots more from which customers could choose to redeem their points and decide on a host of redemption options.

Additionally, there are over 100 local merchants, inclusive of clothing, accessories and electronics retailers, restaurants, bookshops, car care providers and supermarkets. Once customers select a merchant, they can redeem points and apply for physical vouchers or e-Vouchers from selected merchants present at more than 1000 locations.

The programme is run in partnership with Gift Management Asia PTE LTD, which operates one of the leading global networks of loyalty programmes, the Bank said.

Commercial Bank Credit and Debit Cards offer year-round promotions covering a wide variety of services. Commercial Bank was the first bank to offer loyalty rewards for both Credit and Debit Cardholders under its Max Loyalty Rewards Points scheme. The Bank was also a pioneer in extending promotional discount offers which were traditionally only offered for Credit Cards to its Debit Cards.

Commercial Bank cards are the fastest growing cards in Sri Lanka and enjoy market leadership in Credit and Debit Card cumulative point-of-sale usage. The Bank offers a variety of Credit Cards in the Silver, Gold and Platinum tiers of Visa, Mastercard and UnionPay Cards, as well as Visa Signature, World Mastercard, Visa Infinite, UnionPay Asia Prestige Platinum and UnionPay Asia Prestige Diamond Cards in the premium segment. The cards are equipped with ‘Tap ’n Go’ NFC technology and are backed by a strong NFC Point-of-Sale (POS) network.

The first Sri Lankan Bank to be listed among the Top 1000 banks of the World and the only Sri Lankan Bank to be so listed for ten years consecutively, Commercial Bank is celebrating its 100th anniversary this year. The Bank, which won more than 50 international and local awards in 2019, operates a network of 268 branches and 875 ATMs in Sri Lanka.