Pidilite Lanka onboards Roshan Mahanama as Brand Ambassador for Dr Fixit – Waterproofing Expert

Pidilite Lanka Private Limited a Joint Venture between Pidilite Industries and Sri Lanka’s Macbertan Holdings Ltd, a part of McLarens Group, announced the appointment of Roshan Mahanama, the renowned Sri Lankan cricketing icon, as the brand ambassador for Dr. Fixit, a globally renowned brand of waterproofing, during a press conference today.

Yogesh Anand, Chief Business Officer – International Operations at Pidilite, said: “Appropriate waterproofing is an important and vital aspect at the time of new construction and renovation of homes. Inadequate waterproofing leads to problems of leakages and structural damage later. Pidilite, with its expert waterproofing brand Dr. Fixit, aims to enhance awareness and change behaviors. Consumers need a brand they can trust, and this led us to collaborating with Roshan Mahanama as both stand for consistency and reliability. Our purpose is to partner with the consumers and users in making waterproofing a priority and ensure more durable and leak proof construction in Sri Lanka.”

Roshan Mahanama said: “Cricket has always taught me the importance of strong foundation, precision and attention to detail, qualities that also resonate deeply with Dr. Fixit’s approach to waterproofing. Dr. Fixit’s expertise in providing quality waterproofing solutions forms the cornerstone of secure and durable constructions.