Perera & Sons launches innovative Mask-Up campaign

Perera & Sons (P&S) has once again set a benchmark through the launch of a unique campaign which addresses the need of the hour. The aptly named Mask Up campaign seeks to build awareness on the importance of wearing a mask during these trying times. Following a youthful and informative approach, this campaign seeks to engage its loyal customer base in a highly interactive manner.

In the midst of a pandemic, health authorities and international bodies around the world have strongly advised the active use of face masks as effective personal protective equipment. 

Stressing on the fact that COVID-19 can be spread by people who do not have symptoms and who do not know that they are infected, the only way to protect oneself from this invisible virus is to actively participate in the use of face masks. 

The interactive Mask Up campaign encourages P&S customers to change their Facebook profile picture to one that includes the P&S Mask Up frame which will, in turn, spread awareness. One may then post their best creative excuse to avoid wearing a mask with the hashtag ‘#P&Smaskup’ on the posts detailed through the P&S Instagram page. The top 80 creative comments will receive vouchers worth Rs.1000 /- which may be used at any P&S outlet. The most creative excuse will be featured on a billboard or poster at selected P&S outlets.