Business
People’s Bank launches two curated banking services packages with Elegance and Excelsior
People’s Bank, Sri Lanka’s Premier Licensed Commercial Bank, launched two new product offerings titled, Elegance and Excelsior, providing its customers with a comprehensive range of banking solutions designed to match their lifestyle needs. Elegance is a private banking facility that will complement and add value to the lives of high-net-worth individuals. Excelsior is a banking services package designed for upwardly mobile salary earners.
Sujeewa Rajapakse, Chairman of People’s Bank, speaking at the launch of the two products, said, ‘While staying true to our founding principles, we are nimble and sensible enough to adapt to changing times and customer expectations. The launch of our curated banking services packages Elegance and Excelsior marks an important milestone in our journey. Customers come to banks looking for convenience, flexibility, recognition and personalisation. That is why we at People’s Bank have invested heavily in superior technology, branding and service excellence’
Ranjith Kodituwakku, Chief Executive Officer/General Manager of People’s Bank, speaking about the two new product offerings said, ‘Customers increasingly look for products and services that match their lifestyle needs. At People’s Bank, we have identified this and have created Elegance, a private banking proposition, and Excelsior a banking services package created for high-end salary earners. These two products are a clear indication of the commitment of People’s Bank towards the use of cutting-edge technology to support customer centricity. The bank remains firmly focused on providing the highest level of customer satisfaction in every facet of the operation. This is why we have started measuring our service quality at every touch point via various customer satisfaction programmes and embedded those measurements into our KPIs.’