Business
OPPO launches quality campaign to raise awareness
OPPO has launched a Quality Campaign to raise awareness in the month of November about the different aspects that contribute to making OPPO handsets and other devices unique. The campaign launched with OPPO releasing a series of videos via their social media channels taking customers through the unrelenting process via which the devices are manufactured. The brand’s focus on ingenuity which in turn delivers quality is verily illustrated in the documentary-style short videos.
In addition, OPPO invites local fraternity of customers to share stories of their own experience & insights allowing them to be the ultimate jurors of the brand’s unique proposition of Quality via the brand’s official Facebook/Instagram accounts (@OPPOSriLanka) along with the hashtag #MyOPPOStory. These compelling customer stories will able to be viewed at shorturl.at/egyO4
OPPO regards BENFEN as an integral aspect of the brand’s culture which drives them to challenge status quo through innovation. Commenting on the user-led approach to design, Sam Chen, Senior Structure Engineer of F Series said: “Users usually make requests for ultra-thin & ultra-light and our job is to guarantee the smartphone’s strength while maintaining other features like its thinness and lightness; we continually conduct trial production in addition to repeated comparison & verification. Finally, we are able to successfully enhance the number of soft pressure tests to the ideal value.”