ODEL Launches its vivacious Summer Collection

The longing for a place or a face, is something we have all experienced in the past year. Yet the tides have turned, and as life gets slowly back to normal, the ODEL Summer collection, “Wish you were here” celebrates those cherished throwbacks to good times; The love, the laughter and having it all back again. With a range of stylishly comfortable silhouettes, accessories, shoes and bags, the collection welcomes the dawn of a new year, while looking back at those wonderful days with fondness.

Inspired by all things island, ODEL’s Summer collection lives up to its theme of ‘Wish You Were Here’. And indeed, you most certainly will wish you were at ODEL, not just once but everyday this season as ODEL introduces a range of delightful products which are a veritable burst of island blooms and colors that will get you right into a mood of Summer fun and frolic as well as traditional Avurudu celebrations.

You can shop ODEL with complete ease of mind, with a host of bank offers as well as special promotions, to make your Avurudu all the more festive. What’s more, this season you can shop till you drop at ODEL, from 10 AM all the way to 10 PM!

“This season, vibrant blooms will come in to play across ladies’, men’s as well as kids’ categories. The collection comprises of a stunning selection of silhouettes in joyful, celebratory hues such as Red, Orange as well as Green which is the designated auspicious color of Avurudu this year. Sri Lanka being the tropical paradise that it is, we have kept the fabric light and breathable with the perfect blend of cottons and linens, which are well suited to our climate” said Desiree Karunaratne, Group Director Marketing of Softlogic Group.

The overall direction for this Summer’s collection is ‘comfort first’. In the ladies’ line up, you will see cascading shapes with layers and fluidity. Staples such as floral summer dresses, shorts, tropical co-ord sets, palazzo pants, crop tops and cover ups are making a comeback. Wide-leg trousers made for comfort, floaty dresses that could take you from an intimate festive gathering to a tropical get away far from Colombo, paper bag shorts pairable with those breezy tops with billowy sleeves or even a cute little crop top are all must- haves that will soon become your summer favorites.

For LUV Sri Lanka, the ‘Blossoms of Avurudu’ collection capture the essence of this festive period and portrays the beauty and magic that is created by the myriad of flowers that blossom across the island during this time with emphasis being placed on this year’s Avurudu colors which are green, white and blue. Conveyed via water colours by our team of designers, everything you see has been drawn from scratch. We have given special attention to the flowers that are synonymous with the culture and traditions of Sri Lankans, namely Erabadu, Asala, Nilmanel, Saman Pitchcha , Katurolu, Kadupul, Binara and Sapu.

The Men’s collection too revolves primarily around comfort, with tropical shirts, shorts, ombre- tie dye T shirts and crisp white tailored staples included in the collection. With a range of printed, casual shirts that can be paired with a casual short for a day by the pool, or a Chino from our wide collection for an evening out, the ODEL Men’s collection is versatile and interchangeable, working for a whole range of different looks. Not forgetting the wildly popular tie dye tee range by WYOS and Liberation, and the beloved formal range by Davidoff and Fellini, the ODEL Men’s department is fully equipped for all your festive shopping needs.

Kid’s Summer collection for both boys and girls, is affectionately labeled ‘Fruitloops’ this season as it’s a celebration of tropical fruits and their burst of vivacious colors. Boysenbear brings ever so cozy casual looks for little boys while Pinkabelle comes through with summer dresses, rompers and comfy shorts that your little princess will want to live in during these hot summer days.

ODEL Home, in keeping with the theme of vibrant colors and light-as-air textures, presents a range of home essentials for this festive season. Beautiful, vibrantly hued mosaic vases, modern ceramic vases in uncommon shapes and sizes, floral cushion covers in colorful linens and cottons, and a range of color coordinated bath room accessory sets, bath mats and towels, that will complete your home, while a unique collection of clay table wear, vintage brass oil lamps, batik cushion covers and table runners will make your Avurudu table the cynosure of all!

As for Backstage, resplendent dazzles are the order of the day! In order to coordinate and complement the bright and gleaming hues of Avurudu, Backstage will feature a range of jewelry that is intricate, exotic, colourful, dazzling and one of a kind.

Last but by no means least; Delight has an array of traditional Avurudu sweet treat hampers that are guaranteed to satisfy the gourmand in you with a stunning assortment of all-time favourites and some new ones too.

Sri Lanka’s leading Department store, ODEL certainly has it all for the entire family, so head over down to your favourite store for all your family’s needs this Avurudhu – ODEL has it all!

ODEL PLC is a fully owned subsidiary of Softlogic Holdings PLC, one of Sri Lanka’s largest diversified conglomerates with leading market positions in growing economic sectors in Retail, Healthcare, ICT, Automobiles, Leisure, and Financial Services. Softlogic holds authorised distributorships for key global power brands and employs over 11,000 employees at its offices in Sri Lanka and Australia today.