Business
Norlanka Unveils New Corporate Logo
Norlanka, one of Sri Lanka’s largest sustainable exporters of baby and kids wear, has unveiled its brand-new corporate logo.The new logo includes three key elements –the ‘NL’ symbol, the company name in capital letters and the tagline that encapsulates the brand identity of Norlanka. The logo retains the previous brand colors red and black, symbolizing the company’s inherent strength and passion for the outstanding work it does in the industry as one of Sri Lanka’s leading apparel solution providers. The colors also signify the strength Norlanka derives from its parent company, PDS Limited, which is widely known to be a giant in the global apparel industry.
Norlanka business operations focus on sourcing, designing, and manufacturing to cater to a number of international brands and retailers. The Norlanka brand identity reveals what it stands for: Responsible Sourcing, Design, and Innovation. ‘Responsible Sourcing’ is all about carefully selecting only ethical and sustainable manufacturers, sourcing eco-friendly raw materials, focusing on the highest quality standards and adhering to mandatory compliance levels. ‘Design’ touches upon Norlanka’s ability to create world-class apparel designs by using the latest market trends and bringing in state-of-the-art technology such as digital design expertise. ‘Innovation’ relates to the company’s continued commitment towards both product and process innovation with the aim of delivering excellence to its clientele.
Expressing his views on the new identity and the future of Norlanka, Buddhi Paranamana – Chief Innovation Officer of Norlanka stated, “Within the past 10 years, Norlanka has been able to carve out a unique position for itself in the industry and its brand influence has continued to grow. The new branding marks the launch of a new era in the company’s journey. We wanted to further emphasize our unique identity that signifies what we stand for within the industry here in Sri Lanka as well as globally. We are gearing towards creating global awareness as a progressive, innovative, and future-ready company. With this new look, we want to portray to our valued customers and partners that the NL Platform is focused and ready for change that is necessary to cater to complex, evolving needs by driving Reliability, Credibility, Agility and Sustainability. This will be achieved through a strong foundation of Data, Process and Automation.”
Norlanka is proud of its Sri Lankan roots where it works with over 35 partner factories across Sri Lanka. Looking ahead to the future, Norlanka plans to expand its operations both in Sri Lanka and globally. The company already handles B2C operations in India and Middle East, with plans to expand to Southeast Asia in 2023. It also hopes to expand their B2B operations in India, Bangladesh and Africa in the year 2023.
Norlanka is a confluent apparel solutions provider for over 20 international fashion brands and retailers and works closely with partner factories across Sri Lanka. These factories help ship 20 million garments a year, making the company one of Sri Lanka’s largest sustainable exporters of baby and kids wear while the company’s diverse product portfolio also consists of active wear, casual wear, and athleisure. Its global clients include Primark, Matalan, Walmart, Superdry, George and many others. As a part of PDS Multinational – a global manufacturing and sourcing platform – Norlanka has access to a wealth of knowledge from the global arena and receives continuous support through research, new technologies and working capital finance in order to improve its manufacturing capabilities and sustainability practices.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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