Business
NGage shines across multiple categories at the Effies
NGage recorded awards across five diverse categories while being the sole awardee in each category, at the recently concluded Effies. Winning across such diverse categories shows the versatility and salience of the agency’s achievement, underscoring their strategic approach and insights across markets.
The awards included two for their long-standing client of 30 years, Hemas Consumer, for the laundry care brand Diva in the Home Supplies category and Dandex in Personal Care. “As we celebrate our own 30th Anniversary this year, it is fitting that we have won these awards for Hemas, who has been our client since our inception and has entrusted us with several of their brands over the years” said Founder & Chairman of NGage, Nimal Gunewardena. Shiyan Jayaweera, Marketing Director at Hemas Consumer, commented on the agency partnership saying “The strong working relationship we have built with the agency over the years has no doubt helped them to play the role of a knowledgeable steward of the key brands we have entrusted to them. We are delighted about these wins for two of our key brands – Diva and Dandex”.
For Singer, another client for whom NGage has created stand-out TV commercials across several of their retail brands, NGage was awarded in the Electronics category for a quirky and humorous TVC for Dahua CCTV systems. Singer’s Marketing Manager Tharaka Warnakulasuriya expressed his delight saying “NGage has time and again come up with TV commercials that get the attention of our targets and gets them to consider Singer and the multiple brands we sell, with clear and compelling messaging. This was one such instance, and we are delighted!”
NGage Leaders Nimal Gunewardena and Sheron Jayasundara
at the Effie Awards
For their new client, Elephant House, NGage was recognized for their launch campaign of Feel Good Frozen Yoghurt in the Snacks & Desserts category. Kasun Gunarathne, Head of Marketing at Elephant House said “We started working with NGage recently and they have been showing us some great ideas for the brands we asked them to work on. This launch campaign for our Frozen Yoghurts helped us to position this category as something people could Feel Good about enjoying, supported by the endorsement of relevant Influencers.”
Significant also was the win for the nationally vital campaign the agency did in the Non-Profit/ Public Service category for UNICEF to drive ‘Covid-Appropriate Behaviour’ to mitigate the risk and impact of the COVID-19 pandemic through a campaign that educated people to follow correctly the hygiene practices of wearing masks, washing their hands and keeping distance. “This campaign was significant not only because it reflected our strengths in public awareness and behaviour change campaigns, but was among the work that our talented team rallied around to pull off during a difficult year” said NGage CEO Sheron Jayasundara.
NGage, now completing three decades, has been a pioneer in IMC and PR and a place of learning for several industry people who have passed through its portals and was the first Marcom agency to be recognized as a Great Place To Work. Its leadership has continued to contribute to the industry through their commitment to knowledge sharing and leadership in the industry bodies.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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