Next era of smartphone innovation about to unfold

At last August’s Unpacked event, I shared my strategy to bring more empowering mobile technology to as many people as possible, especially when they needed it most. Now, around one year later, our world is slowly but surely preparing to reopen in many ways. We’re all yearning for freedom and the possibilities that this new world has to offer thanks to advancements in technology that are set to make our world bigger than it ever was.

This past year, new technologies continued to reshape the way we live. Our collaboration with trusted industry partners allowed us to drive seamless experiences that offer more personalization and versatility than ever. As we enter this new era of agile transformation, I believe that open ecosystems are the only way to accelerate innovation and give people more freedom to create their own experiences that are best for their lifestyles.

Samsung Electronics is poised and ready to unveil visionary, purposeful mobile technology for a better world. In a few weeks, we will unleash our latest and greatest Galaxy Z series to reshape the smartphone category and completely reimagine your experiences.

Today, the world needs flexible technologies that give people room to explore. At Samsung, people are at the heart of everything we do. We’re constantly listening to you to ensure that any new device and experience we create really bring meaningful innovations. We want to enrich everyone’s life, not just the lives of a select few. From epic cameras and vivid, immersive viewing experiences to long-lasting batteries and strong security, we’re focusing on what matters to you.

As we explore new ways to empower you, we often venture into uncharted territory. That’s how we ended up creating a brand-new category with the launch of the Galaxy Fold. And we didn’t stop there. We kept improving the category with our second generation of foldables, the Galaxy Z Fold2 and the Galaxy Z Flip, with more screens and more features you now know and love. I’m excited to say our third generation of foldable devices will open up amazing new multitasking capabilities and enhanced durability for even more people around the world.

Collaboration enables us to build mobile experiences that make your life easier and better. It fueled the development of a new unified wearable platform, which we built jointly with Google. On top of your favourite Galaxy apps like Samsung Health and SmartThings, there will be so many others in the new Google Play Store.

We are also working with Google to enrich our foldable ecosystems with popular apps and services. For our third generation of Galaxy Z phones, we have lined up even more partner apps that make the most of the versatile fold-out format.

The upcoming Galaxy Z Fold combines the very best that smartphones and tablets offer and delivers completely new ways of working, connecting and creating, while the upcoming Z Flip exhibits an even more refined style, armed with more durable, stronger materials. In the meantime, mark your calendars and tune in to our Unpacked event on August 11 to see what unfolds.