Nestlé throws innovation challenge to university students

Homegrown innovation drive

Nestlé has thrown down an innovation challenge for students in four universities in a bid to accelerate its homegrown innovation drive.

Close to 200 students from the Universities of Kelaniya, Sri Jayewardenepura, Colombo and Moratuwa are expected to submit their ideas for nutritious products that use local ingredients, and initiatives that can enhance the Company’s environmental sustainability.

Fabrice Cavallin, Nestlé’s Managing Director speaking about the programme said, “Innovation has always been at the heart of our company. At a time where we’re seeing significant shifts in consumer behaviour, we want to leverage and support local innovation and use it to shape our offerings to our consumers. Ensuring sustainability and nutrition in our products are our key priorities. We want to offer consumers products that are not just good for them but good for the planet. We can’t wait to see what our young Sri Lankan talent bring.”

Through this challenge, the company aims to not only refresh its innovation process and local insight but also to support and encourage innovative thinking among youth.

All participants will receive guidance on their innovation project in order to deepen their knowledge on how to conceptualise a robust idea.