Moose signs up as cricket’s clothing partner

by Rex Clementine  

Singer had been a loyal sponsor of Sri Lankan cricket but a little heard company called Dilmah outbid Singer when the sponsorship was up for grabs in 2002. Singer boss Hemaka Amarasuriya wasn’t whinging and went on record saying that he welcomed local companies coming forward to back the sport.

Within a few years, Dilmah, an entity that was hardly known by most Sri Lankans became a global brand. That exactly is the strategy that Moose have adopted in their bid to become a global brand.

Moose a clothing company that is becoming quite popular among youth for their denims and t-shirts have been associated with cricket sponsorships in the last five years. On Thursday, they announced a four year deal with SLC to be clothing sponsor of the national cricket teams – both men and women.

Moose CEO Hasib Omar is a soft spoken young man who reminds you of the great Aravinda de Silva. But like in Ara’s case, beneath the soft exterior lies a sharp brain.

MAS had been the clothing sponsor of SLC for the last 16 years and Moose has outbid them signing a four year deal that will take them through all bilateral series, ICC events and Asian Cricket Council tournaments.  The partnership brings together two of the nation’s main strengths – cricket and apparel industry.