Mix of nostalgia and modernity among the young

As a fashion studies major,the greatest interest has been seeing how younger generations are slowly changing the fashion world without really noticing. Many fandoms, as well as influencers, have created many important changes in fashion such as starting new trends through popular social media platforms.

Meanwhile how Younger Generations Have Influenced Fashion

Many people have considered that interests brought by younger generations such as fandoms and fashion are two different worlds, that younger generations and fandoms focus a lot on pop culture and other entertainment interests, and that fashion enthusiasts focus on the latest garment and color trends.

However, many don’t really realize how much pop culture, fandoms liked by younger generations have influenced fashion and vice versa simply because there has been a line made to divide these two into two worlds that most likely will never intersect, though this line has slowly disappeared within the most recent years, creating a fashion aesthetic strictly inspired by popular fandoms and pop culture.

Not only that but many people began creating and designing clothing that features strawberry designs inspired by the popular trending dress. This was a huge influence that younger generations have had in the fashion world, but this fashion trend also inspired many anime fandom artists to unleash their imaginations and create a wonderful world with their favorite characters wearing this magnificent dress.

This influence is only one of the many influences that pop culture, fandoms, and the younger generations have had in the fashion world. There have been many other fashion aesthetics that have trended and inspired many new garments and colour combinations. One of the popular aesthetics or commonly known as “core” was the cottagecore trend.

What is cottagecore? It is the aesthetic surrounding life in a rural and peaceful environment. This aesthetic has left an important impact on fashion because garments such as flowy and delicate dresses, sun hats and more headgear, sweater vests, among other styles of clothing have become quite popular as well due to the influence younger generations have had in the fashion world. Another important pop-culture interest has been the many entertainment sections such as many different series, anime, dramas, music and band groups, comics and manga, influencers etc which has led to the creation of many fandoms that have influenced the fashion world heavily.

But how has this been done? Well, with the rising popularity of pop culture and every entertainment loved by younger generations, designers and brands have decided to change their fashion path into a more laid back and casual but just as a trend and exquisite specifically made to appeal to Millennials and Gen-Z which are the cause in this sudden change in the fashion industry.

Popular stores have been the spotlight of fashion influenced by these generations and pop culture. Stores like these have a wide range of many innovative and creative fashion garments which were either inspired by a tv show, a band, an anime, a comic or manga, or even Disney and Nickelodeon classics and have been designed specifically to appeal to Millenials and Gen-Z by creating unique and playful accessories as well as garments. These stores have managed to make pop culture fashionable and made fashion more hip and exclusive for those lovers of pop culture. Another way of how younger generations have influenced fashion has been by making past trends come back to our modern times. For some reason, Millennials and Gen-Z have actually been so interested in old fashion trends, or more commonly known as retro fashion aesthetic. Many past fashion garments have made a very strong comeback, and young generations have even recreated its original style into a mix of nostalgia and modernity, giving this certain fashion trend a complete and new innovative aspect. Another interesting aspect of retro fashion was the incorporation of retro sources of entertainment into popular fashion aesthetics.

Many younger generations have been very innovative and unique in creating trends, sometimes they do not notice the impact that they are making for an entire industry and the inspirational fashion garments created due to the trends created by these generations but it is undeniable that the fashion industry has entered a world where the younger generations are determining how the game is played and introducing new and exciting trends that are fun, fashionable, and fresh. Embracing tradition, as well as modernity, has been the tool that the younger generations have made great use of when establishing new, wonderful, catchy and popular trends.

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How Young People Are Changing the Fashion Industry

New York Fashion Week is here and there is a growing fashion movement that has the potential to fundamentally change the industry: sustainable fashion. If designers want to endear themselves to Gen Z, they’ll take note of this important shift.

The last ten years have seen a dramatic rise in the educated consumer, one who thinks not just about the quality and value of the finished product, but how it got on the shelf — where the materials come from, who made it and under what conditions. This desire to understand the backstory of consumer goods has spread to fashion, and young people are forcing brands to take a look at what they do and how they do it. Gen Z, in particular, wants to align themselves with brands that stand for something (hello, Nike). Sustainability and ethical fashion are quickly becoming a part of this generation’s values set, as the negative impacts of fast fashion come to light (think environmental hazards and human rights issues).

But while there is a cohort of front-row influencers, celebrities and brands such as Allbirds, United by Blue, Girlfriend Collective, Reformation, Outerknown and Everlane that devote themselves to sustainable fashion, the movement still has a long way to go before it’s mainstream. Most young people today would consider sustainable fashion more of an ethical bonus or nice-to-have, not a requirement. The primary reason: The cost.

Most sustainable fashion naturally comes with a higher price point because of the devotion to ethically sourced fabrics, thoughtful construction methods, improved factory conditions, and improved pay for workers. When the average cost of one eco-friendly item is about $80 (at the low end), young people often have no choice but to shop elsewhere. Especially when you can buy several outfits at stores such as Forever 21 or Old Navy for that same amount. Young people are still in that fashion phase of wanting to wear the latest looks — and changing up their outfits daily. They don’t yet have that mindset to buy more higher-quality clothes and keep them for a long time.

–Vogue