MarCom Collective appoints board of directors and advisory council

The MarCom Collective announced the appointment of its Board of Directors and the establishment of the Advisory Council at its inaugural meeting held recently.

The role of the MarCom Collective Board will be to assist in formulating policy matters related to the marketing communications industry in Sri Lanka with the objective of developing the industry. Further, to engage with the government on policy related matters and to coordinate with industry associations to ensure that the respective industries abide by mutually acceptable norms and with a framework for accountability. The Advisory Council members will review, comment, and offer guidance on all policy matters.

Dr. P. B. Jayasundara – Secretary to the President Gotabaya Rajapaksa had advised the Collective to register as a legal body, to further champion the cause of the country’s advertising and marketing communications sector, during his recent meetings with a team of senior representatives from the MarCom Collective. The meeting was part of the Collective’s ongoing engagements with the government and all other relevant stakeholders on reviving and strengthening the industry, enabling it to better contribute towards economic recovery.

Coming together at the onset of the global pandemic, the member associations of the MarCom Collective have been working together on bringing to light the sector’s contribution to the economy, which needed to be highlighted and the diverse issues it faces as well as strategizing on how they could work in collaboration with each other, to address them in a post COVID-19 business environment.

The newly appointed Board of Directors of the MarCom Collective comprises of Roshan Wijeyaratne – President, Tharaka Ranwala – First Vice President, Sugiban Sathiayamoorthy – Second Vice President, Roshani Fernando – First Secretary, Nishan Wasalatantri – Second Secretary, Delan Silva – Treasurer, Laksiri Wickramage – Assistant Treasurer, Santush Weeraman – Director, Mario Nesadurai – Director.