Lysol Sri Lanka claims Gold honours marking a historic achievement

SLIM Effie Awards 2023

Lysol, one of Sri Lanka’s most loved cleaning and disinfectant brands from Reckitt Benckiser, clinched a coveted Gold Award at the prestigious SLIM Effie Awards 2023. The accolade, one of the only five Gold Awards presented on the night, marks a momentous occasion for Lysol as it attests to their unmatched dominance in the cleaning and disinfectant category.

Lysol Sri Lanka’s award-winning campaign, ‘More than a Floor’ stood out in the ‘Home supplies & Services’ category, captivating audiences with its compelling narrative that focussed on the value Lysol brings to families by fostering clean and safe homes. ‘More than a Floor’ transcended mere product promotion and connected with audiences on an emotional level, delivering exceptional results despite being launched amidst Sri Lanka’s challenging economic climate.