Fashion
Lyca productions take Sri Lanka globally
by Zanita Careem
It was a star studded night when Lyca productions launched its Sri Lankan operations in the presence of Subaskaran Allirajah, British born Sri Lankan entrepreneur.
Making a significant milestone in our local entertainment industry, Lyca productions launched six movies directed by top local film directors to screen them in selected overseas markets. Lyca Group is a British Multinational Corporation offering high quality, low cost products and services to over 16 million consumers across, telecommunications entertainment, travel, healthcare, media, technology, financial services, marketing and hospitality.
“Lyca Productions, India have a strategic partnership w th EAP Films and Theatres (Pvt) Ltd.,” said Lyca Group Chairman, Mr. Allirajah Subaskaran. “The EAP Group have a long history in the film industry and we are very happy to join them in establishing a modern film production house in Sri Lanka. Lyca Productions Sri Lanka aims to bridge the gap between large resources and art appreciation and make Sri Lankan movies compete effctively with world movies in all aspects of movie production. Very soon there will be more Sri Lankans trained in modern movie-making across the sub-continent, and we will enhance our investments for future devolopment “.
The six movies will be directed by Sri Lankan Directors Priyanthi Colombage, Ashoka Handagama, Jayantha Chandrasiri, Ranjan Ramanayake and Channa Perera.
The movie that is directed by Colombage is about Sri Lankan Cricketer Lasith Malinga. Lyca Production Sri Lanka Deputy Chairman Janaki Wijeratne said Lyca Production distribution platform, they would screen the Six Sri Lankan films in the Middle East, Europe and North America.
Lyca Group Owner Allirajah Subaskaran graced the occasion by his presence and the grand launch was attended by stars from the local screen and top names from the film industry, in South India.
Many top movies in India including Ponniyin Selvan, Don, Mafia and a few others are produced by them. The company is also due to launch movies in Malayalam, Kannada and Telugu with top stars next year.
Allirajah is also the founder and Chairman of Lyca mobiles.
About LYCA Productions Sri Lanka:
Lyca Productions Sri Lanka is an extension of Lyca Productions India which is part of the Lyca Group – a British multinational corporation delivering high-quality products and services to communities across the globe. Lyca Productions is an Indian entertainment company, which was established by Allirajah Subaskaran in 2014. The production studio has been involved in the production and distribution of films made in India. Lyca aims to create, promote and release content across varying genres.
Lyca Productions has produced many top movies in India including Ponniyin Selvan: I & II, Kaththi, Enakku Innoru Peru Irukku Yaman, Ippadai Vellum, Diya, Kolamavu Kokila, Chekkasivantha Vanam, Vada Chennai, Visaranai, Dabar, Mafia, Don, Pannikutty, Naisekar Returns, Raangi, Thiruvin Kural and Theera Kaadhal, Ramsathu and Good Luck Journey. Pix by Nishan. S .Priyantha