LoweLintas gears up to drive next phase of MullenLowe Group’s growth

MullenLowe Group Sri Lanka announced the appointment of Sean Pompeus as Associate Vice President and Business Director and Jude Jayaprekash as Creative Director at LoweLintas, with effect from 1st July 2021.

Both Sean and Jude have been an integral part of the MullenLowe Group, contributing to making the Group a formidable force in the advertising industry. In his new role, Sean will be heading the LoweLintas business and will be responsible for its overall operation. Jude is being mandated with the responsibility of further developing and sustaining the overall creative product of the company. LoweLintas will focus on being an agile and future ready entity delivering solutions using data and analytics for its clients.

An embodiment of MullenLowe’s challenger mentality, LoweLintas was established as an independent operation under the MullenLowe Group on the 30th of November 2019, at a time when the market was still recovering from the aftermath of the events of Easter Sunday. Since then, the agency has won over an enviable portfolio of clients and grown from strength to strength by delivering hyper-bundled, multi-disciplined solutions in an agile and cost-effective manner.

Commenting on this, Virat Tandon, Group Chief Executive Officer, MullenLowe Lintas Group, from the Group’s regional office in Mumbai, India, said, “Despite the recent setbacks that Sri Lanka has been faced with due to global and local events, we are encouraged by the market’s immense resilience and its potential to fight back and rise. Our faith in the market is what brought about the establishment of the local LoweLintas office on the back of the very unfortunate Easter Sunday bombings. Operating independently, the agency has built a strong portfolio of local and international brands within the past 20 months.

I have been working closely with our local senior leadership team to identify ways in which we can support them to accelerate their pace of growth. The appointment of two of our experienced team members, Sean and Jude, to LoweLintas underscores our commitment to our operations in Sri Lanka. We will continue to deliver additional investments and resources to the company, as it gears itself for the next phase of its growth journey.”