LoweDigital’s bespoke offering challenges convention

LoweDigital, which is part of the MullenLowe Group, Sri Lanka (MLG) completed a year of operations in turbulent business conditions caused by the current pandemic. Having commenced operations in October 2019 the company set out an agenda to bring purpose to the medium rather than the medium trying to find a purpose for brands. Brands are obsessed with engagement, numbers of shares, likes and reach, all of which can be bought in today’s digital space at a price devoid of a strong brand idea that are mostly not compliant with how the medium behaves.

The digital medium unfortunately in Sri Lanka has been plagued by an early position it took in the market as a cost alternative to mainstream advertising and brands fail to fully utilise the medium to its truest potential. “Digital has lots more to offer than just low-cost content and this is exactly where LoweDigital decided to pitch itself putting strategic brand ideation before numbers. The numbers come if you deeply understand how ideas traverse through this medium using digital in a meaningful way.” said Kevin Kulatilake – Head of Digital at LoweDigital. “By resetting priorities in the digital communication process, we have been able to truly harness the full potential the medium offers, helping brands to smartly invest and gain unforced traction with digital audiences around the country.” he added.