Business
LOLC General signs MoU to promote lifestyle motor insurance product ‘Honours’
LOLC General Insurance PLC (LOLC GI), recognised as the fastest-growing General Insurance company within the large and medium companies, has entered into a Memorandum of Understanding (MoU) with the Ananda College Old Boys’ Association (ACOBA) to enable members to promote the unique, first-ever lifestyle motor insurance product, the ‘Honours’ loyalty programme.
The signing of the MoU took place recently during a press conference at the Ananda College Sath Mahala premises. Gracing the occasion were Mr. Kithsiri Gunawardena, Group Chief Operating Officer of LOLC Group and Director/Chief Executive Officer of LOLC General Insurance PLC and Mr. Bimal Wijayasinghe, Executive President of ACOBA.
The ‘Honours’ loyalty programme with rich rewards is applicable for all LOLC GI Motor Policy holders.
Ananda College Old Boys’ Association was established in 1908 and includes over 10,000 members. Based on the agreement, ACOBA members will be offered LOLC GI’s new motor lifestyle loyalty program ‘Honours’ showcasing its seamless and delightful experiences which offer real value.
The Loyalty programme is structured across four (04) tiers with membership levels of Classic, Silver, Bronze and Platinum offering holders continuous rewards and benefits every day. All LOLC GI Motor Policyholders will receive valuable discounts and benefits through the loyalty partner network – Channel 17 (CH17).
Members can accumulate ‘Honours’ loyalty points while transacting with any of the merchants within the network and are free to redeem points through selective partners or during their policy renewal. Additionally, ‘Honours’ enables its policyholders to donate the accumulated points to LOLC’s humanitarian programmes.