Business
Litro Gas introduces new range of cylinders
Understanding customer needs and wants after an extensive study
Having undertaken an extensive study on consumer purchase patterns and preferences, Litro Gas has pioneered a national endeavor in offering value and economic benefit to the customer by introducing different product segments.
“As a responsible state owned enterprise (SOE) with a national obligation to provide clean cooking energy for six million Sri Lankan households, we are in alignment with President’s vision ‘Vistas of Prosperity and Splendour’ ( Saubhagye Dakma) which focuses on a unified national economic policy benefiting present and future generations. A part of which is managing the cost of living factors whenever possible”, says Anil Koswatte, Chairman & CEO – Litro Gas Lanka Ltd. & Litro Gas Terminal Lanka (Pvt) Limited.
The new segments have been named in five categories and are available as Litro Regular (12.5kg) at Rs. 1,493.00, Litro Budget (5kg) at Rs. 598.00, Litro Buddy (2.3kg) at Rs. 289.00, Litro Mega (37.5kg) at Rs.4, 970.00 and Litro Bulk (1MT) at Rs.104, 560.00. These are under the Maximum Retail Price (Western Province – Colombo, Kalutara and Gampaha).
“Litro Gas has always been driven by a passion for service excellence that is reflected in every aspect of our product offering. Our ability to understand and respond to changing customer needs while offering them a tangible economic benefit, is a critical factor that defines our mode of operations as a state owned enterprise (SOE) with a unique corporate culture and an operating system”, says Janaka Pathirathna, Director – Sales & Marketing/Corporate Affairs at Litro Gas Lanka Ltd.