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Lipton Yellow Label Unveils a Taste of Sri Lanka: A Remarkable Chapter in Tea’s Legacy

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Left to right Mr. Nilmin Arsacularatne (Manager - Shipping & Logistics – LIPTON), Mr. Avi DeSilva (Tea Consultant – LIPTON), Ms. Pavithri Peiris (Director Promotion – Tea board), Mr. Niraj De Mel (Tea board Chairman), Mr. Rukshan Wickramarachchi (General Manager - LIPTON), Mr. E.A.J.K.Edirisinghe (Tea Commissioner), Mr. Sanath Amarasinghe (Head of Procurement & Exports - LIPTON), Mr. Hasantha Perera (Lead Tea Taster - LIPTON) and Mr. Isira Hiripitiyage (Brand Manager - LIPTON)

Sri Lanka Tea board chairman visit

The LIPTON Teas and Infusions introduced the world’s No. 1 tea brand, Lipton Yellow Label recently. The launch event, marked by symbolism and tradition, saw Rukshan Wickramarachchi, General Manager at Lipton Sri Lanka, presented the Lipton Yellow Label plaque to Niraj De Mel, Chairman of the Tea Board.

Discussions during the meeting, led by Rukshan Wickramarachchi, centered around the pivotal role Lipton Yellow Label plays in meeting the demand for premium Ceylon tea among Sri Lankan consumers. Wickramarachchi expressed enthusiasm about how the brand aims to contribute to the premiumization of the tea category in a nation deeply rooted in tea culture. With a legacy spanning over 130 years and an unwavering commitment to quality, Lipton Yellow Label is poised to lead the way in enhancing the tea-drinking experience for Sri Lankan connoisseurs.

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