Business
Link Natural brings relief to Apparel Premier League as official health partner
Link Natural Products demonstrates its commitment towards supporting sports in Sri Lanka by becoming the ‘Official Health Partner’ of the Apparel Premier League (APL) tournament.Organised by Apparel FM and Joint Apparel Association Forum Sri Lanka (JAAF), the Apparel Premier League is the first-ever softball cricket tournament exclusively for the apparel industry of Sri Lanka. The main objective of the tournament is to showcase the apparel workforce’s sporting talents and to give them due recognition as a highly-valuable workforce in the country that plays a central role in bringing much-needed foreign exchange revenue to the country. The tournament is held in Kurunegala, Avissawella, Katunayake and Galle with 64 teams battling it out to become champions.
Link Natural Products Head of Marketing .Romero Linden stated, “The Apparel industry is one of the most important industries in Sri Lanka that brings in significant amounts of foreign exchange to the country while also employing hundreds of thousands of our youth.
This unique cricket tournament gives these men and women the chance to showcase their cricketing prowess, be recognised for their talents and bring glory to their respective organisations. As a company that manufactures and markets world-class products that empower individuals to live healthy, active lifestyles, we felt it was important that we came forward to support such a noteworthy event.”