Keells join forces with customers and partners to provide relief to vulnerable communities

The on-going economic crisis in the country has left many Sri Lankans struggling to make ends meet. ‘Together for a Better Tomorrow’ the Keells community outreach program started in May 2022 and has thus far provided essential packs to over 5,000 individuals spread across the country such as Gampola, Matara, Monaragala, Jaffna, Kalutara, Hambanthota, Ampara, Colombo and suburbs.

Keells has made available the Keells Donation card priced at Rs.1500 to potential donors, across the 128 stores and the e-commerce site which individuals can purchase. 1 donation card is equal to a pack of essentials donated to a family in need.  Every Rupee collected is diverted towards compiling packs of daily essentials that consist of rice, sugar, dhal, tea, salt and soya. Keells has undertaken to provide 1 additional pack for every 9 packs up to a minimum of 5,000 packs. The generosity of Sri Lankans both local and domiciled overseas continue to amaze and encourage us even amidst the current adversity. The beneficiary identification is done with the support of Grama Niladaris, Samurdi Coordinators, Midwives and places of worship in the identified communities. The dedication and passion of the community partners Sri Lanka Unites, Voice for Voiceless and Meda Mawatha amidst trying circumstances has been a beacon of hope to many.

Moses Akash, National Director of The Voice for Voiceless Foundation said “We are blessed and honored to be a part of this great initiative at this critical time of need. People are going through the darkest time in their lives with so much trouble. The joy and smile of the people when they receive these dry rations are amazing.  Some in tears of joy. Thank you to each and every donor who makes this a reality.” Prashan De Visser representing Sri Lanka Unites said “During these difficult times for Sri Lanka and its people, I am inspired to see Keells taking the  initiative to support those who are the most vulnerable during this time.’