Kadira Divyaraja 100 – day celebration

A press conference on Kadira Divyaraja 100-day celebration was held recently at the Hotel Sapphire, marking the successful public screening of the cinematic creation for over 100 days. The head table included Senior Prof Sunil Ariyarathne, the movie director, Dr. Ravi Liyanage, movie producer and Chairman of Raigam Group of Companies, Kishan Theodore, Managing Director of Raigam Group of Companies, and Kaveesha Theodore, Assistant Manager of Deveni 01 Brand.

The Kadira Divyaraja film has undeniably made history in the Sri Lankan cinema by achieving a highly successful 100 days of public screening, netting over Rs 275 million. Notably, the film received awards at Safal Fest 2023 in Australia and was awarded as the “Most Popular Film of the Year” at the British Way Popular Awards 2023.

Conceived by Senior Prof Sunil Ariyarathne, Kadira Divyaraja has breathed new life into the 75-year-old Sri Lankan cinema, offering a refreshing change. Dr. Ravi Liyanage, leveraging the strength of the Raigam Group, supported the film by presenting the product ‘Raigam Deveni 1,’ a 100% rice noodle product that aligns with the film’s theme.

The film’s screening in 75 centres across the country consistently drew full houses during weekend shows. To commemorate the 50th day of successful screening of the film, a series of religious ceremonies, including Aashirwada Pooja and a Dhamma Discourse, were organised at the Katharagama Kiri Vehera and Katharagama Devala premises on Sept 29. This meritorious activity, supported by Raigam Deveni 1, was attended by leading actors and artistes, invoking blessings on Sinhala Cinema.

On the same day, the Kadira Divyaraja movie crew donated Rs 2 million from the movie’s profit to Apeksha Cancer Hospital for the construction of a four-storied building for the children’s ward.

The film crew initially planned to cease screening after 100 days, but due to special requests from film hall owners and audiences, they decided to continue screening it in selected film halls.

The event concluded with the Kadira Divyaraja team cutting a celebration cake, expressing gratitude to audience, film hall owners, Kadira Divyaraja film cast, consumers of Deveni 01 – 100% rice noodles, and Raigam staff who contributed to the film’s success.