JAT Holdings ‘Official Overseas Team Sponsor of Sri Lanka Cricket’

During 2020/2021 cricket season

JAT Holdings (Pvt) Ltd was awarded the “Official Overseas Team Sponsor of Sri Lanka Cricket” during the 2020/2021 cricket season. The completely local and home-grown brand, an undisputed market leader in the wood coatings industry, signed the agreement with ITW Consulting (ITW) who was awarded custodianship of the said title by Sri Lanka Cricket pursuant to a tender process. ITW also has numerous sponsorships, advertising and brand promotion rights granted to it by Sri Lanka Cricket.

As a part of this landmark agreement, the company will be sponsoring the Sri Lanka Cricket Team for their Away series scheduled for the 2020/2021 cricket season.

Partaking in the season, the Sri Lanka tour of South Africa includes 2 Test matches which are tentatively scheduled to take place on the 26th of December 2020 and 7th of January 2021. Similarly, 2 Test matches under the Sri Lanka vs. England Home series will be held on the 14th and 26th of January 2021, followed by 3 ODI, 3 T20 and 2 Test matches during the Sri Lanka tour of West Indies, prearranged to take place during March 2021. For the above season, JAT will be known as ‘Official Overseas Team Sponsor of Sri Lanka Cricket’ for the Sri Lanka tour of South Africa and West Indies and for England tour of Sri Lanka.

During these trying times, as most firms in Sri Lanka have readjusted their sights and shied away from monumental business decisions JAT Holdings has soldiered gamely on. Together with the recent launch of the “WHITE by JAT” range of brilliant white interior and exterior emulsion paints, this sponsorship is yet another reflection of the organisation’s stability, despite the current world market situation.