Business
ISOBAR Sri Lanka sweeps the boards at SLIM Digis 2.2 as the Most Awarded Agency
Adding yet another milestone in 2022, ISOBAR Sri Lanka, the digital arm of the premier advertising agency group, Dentsu Communications, recorded a historic win as the Most Awarded Advertising Agency in Sri Lanka at the SLIM Digis 2.2 awards for 2022.
The digital agency recorded a stellar performance by securing 15 awards, with its Grand Theft Kottu (Sera Kottu Kottu) campaign being bestowed with 6 key awards at the ceremony – making it also the most awarded single campaign at Digis 2.2. It is the first gaming campaign to be awarded a Gold award in Sri Lanka. ISOBAR Sri Lanka’s clutch of 15 key awards at the SLIM Digis 2.2 event comprised of 2 Golds, 7 Silvers, 1 Bronze and 5 Merits; ensuring that the agency broke many records in the history of the SLIM Digis awards. Amongst the winning campaigns were Sera Kottu Kottu, Softlogic Life, FriMi, Elephant House Beverages and YouLead.
Commenting on the win, Mohenesh Chamith Buthgumwa – Vice-President, Dentsu Communications said, “We are constantly recalibrating our understanding of where consumers are, and we always take a step back to understand and learn as we go and explore what we can do differently in the future. The overwhelming success of our campaigns demonstrated the importance of being in the right place at the right time with the right message. It is because of this understanding and rigour that ISOBAR Sri Lanka is easily the most awarded agency in Sri Lanka for 2022.”
Adding further, Neela Marikkar – Chairperson, Dentsu Communications stated, “ISOBAR Sri Lanka’s victory at SLIM Digis 2.2 leaves no doubt that our digital agency has catapulted ahead to the forefront of the industry in terms of its digital innovation, ideation, and implementation within a short span of 4 years. As the Dentsu Grant Group we have always embraced the new and pre-empted trends, which are reflected in ISOBAR Sri Lanka’s industry-best campaigns, which are delighting clients and winning awards. I applaud the ISOBAR Sri Lanka team on their triumph and our valued clients for placing their trust in us.”
ISOBAR Sri Lanka is the only Sri Lankan agency to receive a Global Rank of 93 amongst the TOP 100 agencies in the world in the Effie 2021 Global Rankings and is featured as No. 24 in the Top 25 APAC List. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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